Believe it or not, your counter is unique. You will realise this taking a close look at the counters in your vicinity. However, the success of your business is highly influenced by the shop counter and this is no gimmick especially in the age of experiential marketing. It further connotes that on top of the product, price, place, promotion and people, it is the convenience of marketing at the counter that plays a pivotal role in the success in business.
How to design shop counters?
To begin here with the right mindset, you should know that there is no fixed rule here to make your shop counter-effective. The trick is to think to be in the shoes of your customers. Having said that, we mean, you have to understand the customers’ mindset in the first place and design the counter accordingly. Hence, factors that you must pay heed to are the following.
- Know what you have: Unless you know the uniqueness of a counter, you will never make a good use of it. Having said that, we mean, you need to understand factors like space, elevation, and surroundings to name a few which will guide you design the counter bespoke to the place and the requirement. You can connect with the idea better here having taken a look at the unique structures of the world and how people have created those. That’s the catch here. In other words, you have to have an eye for the nitty-gritty of your counter before making it ready for the customers.
- Explore what you can do: It is the next step when developing a counter. You have to find out the right combination of the desk, display rack, and tabletop, for instance, with a view to making the best use of the space available at the counter. To make things better here, visit some stores in your niche market or maybe some of those in the upscale market. It will help you choose the best design for your store.
- Understand your product: Like the five fingers of your hand, you have to understand the product in terms of its size, shape and the frequency of sale before making a choice here.
But, it’s not possible for you to take control of all those factors on your own at the time of designing the shop counter. Therefore, hire experts for the job who would do the onus for you.