As a business owner you need to do everything you can to get your brand noticed, employing various marketing techniques to ensure you strike a chord with your target audience. Whilst there are plenty of methods to consider it’s often the simple ones that have the most impact – that’s why printed lanyards should always be considered, but just what makes them such good promotional tools? Well, here are just a few reasons:
•Versatile. Lanyards can be used in a whole range of different ways whether you need them for everyday employee use or perhaps want to include something promotional in a marketing pack or at an exhibition, with the possibilities being endless.
•Customisable. They’re fully customisable which means they’ll be able to suit your brand requirements perfectly—you’re in charge of everything from the material to the colours used, and if you choose your company wisely you’ll get screen printed lanyards that are the perfect match to your company logo.
•Subtle yet effective. Lanyards are a very subtle form of marketing, but it’s this subtlety that means them all the more effective—essentially you’re turning anyone that wears them into a walking billboard for your company, and over time your brand will get into the hearts and minds of anyone that sees them.
•Cost-effective. They’re great value for money too, something that’s always worth considering in today’s tough economic times—for a relatively small outlay you’re getting a versatile and highly effective promotional tool, so there’s no reason not to give them a go.
As you can see, lanyards really can be great promotional tools and if used wisely could soon deliver the necessary results. Why not see for yourself?
