Translation isn’t just about translating or interpreting the written word and a translation agency should also be able to help you translate the spoken word too. This is often called translation recording, but what is it, and how can it open up new avenues of success for your business?
For marketing purposes, your business will probably have a rich infrastructure of paper documents, case studies, press releases etc. Speaking relatively, these documents can be easily translated using an agency that employs fluent speakers.
Translation services in the businesses help in reaching a wider audience as well as tapping into new consumer market bases. This leads to the tremendous growth in revenues and profits for the business. The company reaches great heights because of their flexible and broad approach to the translation services.
The company’s credibility is increased when it is flourishing in the various diverse markets. It builds a very positive image about the company in the mind of the consumers, who are able to trust it more than others.
When branching out into foreign markets your business will probably also use marketing materials that are voiced. These could include promotional videos, TV and radio commercials and recorded press conferences. Word versus word, the power of these kinds of business marketing materials is much more far reaching than written communiqué.
A translation company can help you with these kinds of voiced materials, i.e. by translating them and recording these translations. The translations can then be overdubbed onto your marketing materials to make them suitable for foreign markets.
Do you want these materials to sound localized or are you looking for something more official sounding? A good agency will be able to offer the right voice for the right project. They will be able to match their speakers/translators with the right demographics of your audience, whether these are a specific age group, male or female etc.
Remember, regardless of the power of the written word, only spoken words can be really heard.
